Author: Charlotte Keane
Last Updated: December 16, 2025

Privacy and Cookie Policy

At WildWestSlots.co.uk, we are committed to protecting your privacy and personal information. This Privacy and Cookie Policy (“Policy”) explains how we collect, use, store, and safeguard your data when you use our website, mobile-optimized platform, or related services, including our social media accounts (collectively, our “Service”). Operated by Frontier Gaming Ltd, a company registered in England and Wales (company number 09876543, registered office at 123 Frontier Lane, London, EC1A 1BB), we act as a data controller under UK data protection law, securely processing your information in compliance with applicable regulations. Our registration with the Information Commissioner’s Office is [Z1234567].

Changes to This Policy

We may update this Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Last Updated” date. We encourage you to review this Policy regularly. We will use reasonable efforts to notify you of material changes via email or website announcements.

Collection of Information

This Policy applies to all personal information you provide or that we collect through your use of our Service. We may collect:

Registration Data: Username, email address, and other details provided when you register for features like newsletters or personalized content.
Contact Data: Information you submit via our contact form or email (e.g., [email protected]).
Usage Data: Details about your interaction with our Service, such as IP address, geolocation, browser type, access times, and pages visited.
Promotion Data: Information provided when entering promotions or claiming bonuses (e.g., email or payment details for prize fulfillment, if applicable).
Device Data: Technical information about the device you use, such as operating system, device ID, and screen resolution.

You are not required to provide all requested information, but doing so may be necessary to access certain features (e.g., newsletters or promotions). We may also collect anonymized data (e.g., aggregated usage statistics) that does not identify you personally.

How We Use Your Personal Information

We use your personal information to:

Personalize Your Experience: Deliver tailored content, such as slot reviews or casino recommendations, based on your preferences.
Improve Our Service: Enhance usability, functionality, and content through analytics and user feedback.
Provide Services: Deliver requested features, such as newsletters or promotional updates.
Communicate: Respond to inquiries, provide support, and send updates about our Service (if you’ve opted in).
Facilitate Promotions: Process entries for competitions or bonuses offered by third-party casinos (subject to their terms).
Ensure Security: Protect our Service and users through fraud detection and compliance with UKGC regulations.
Serve Advertisements: Display targeted ads for casino bonuses or slot games, where you’ve consented to marketing.

Sharing Your Personal Information

We may share your personal information as follows:

With Your Consent: To third-party casinos for promotional offers or bonuses, where you’ve explicitly opted in.
Third-Party Providers: With trusted service providers (e.g., analytics, email, or website hosting services) who assist in operating our Service, bound by strict confidentiality agreements.
Competition Partners: With third-party casinos providing prizes for promotions, as clearly indicated during entry.
Legal Obligations: When required by law, court order, or regulatory authorities (e.g., for fraud prevention or legal defense).
Business Transfers: In the event of a sale, merger, or reorganization, to new entities or potential acquirers, under strict confidentiality and compliance with this Policy.

We may share anonymized, aggregated data (e.g., site usage trends) with partners or advertisers, but this will not identify you personally.

Data Protection Requirements

We adhere to UK data protection laws, including the UK GDPR and Data Protection Act 2018, ensuring lawful and transparent handling of your personal information. Specifically, we:

Use your data only for purposes outlined in this Policy or with your consent.
Collect only necessary data for the stated purposes.
Strive to keep your data accurate and up-to-date.
Implement robust technical and organizational measures (e.g., 256-bit SSL encryption, limited access systems) to protect against unauthorized access, loss, or destruction.
Do not transfer your data outside the European Economic Area (EEA) unless adequate safeguards (e.g., standard contractual clauses) are in place, or the transfer is necessary for a promotion you’ve entered.

Use of Cookies and Web Beacons

Cookies are small files stored on your device to enhance your experience. We use cookies to customize content, analyze traffic, and provide social media features. You can accept or decline cookies via your browser settings, but declining may limit access to some features. For more information on cookies, visit the Information Commissioner’s Office.

We use the following cookies:

Cookie Name	Purpose	Duration
session_id	Tracks user sessions for seamless navigation	Session
cookie_consent	Records your consent to cookies per EU/UK law	90 days
country_pref	Stores your country preference for localized content	1 year
analytics_id	Tracks anonymized usage via Google Analytics	2 years
_gid	Supports performance analytics (Google Analytics)	1 day
ads_personalization	Enables targeted ads for casino promotions	30 days
social_share	Facilitates social media sharing (e.g., X)	Session
user_prefs	Saves preferences like odds format or site layout	1 year

We use Google Analytics to analyze site usage. To opt out, install the Google Analytics Opt-Out Browser Add-On. We may also use web beacons to track page views or email opens, always in compliance with this Policy.

Security

We prioritize the security of your personal information using:

Encryption: 256-bit SSL encryption for all data transmissions.
Access Controls: Restricted access to our systems, hosted in secure facilities.
Account Security: Passwordless login via email links (valid for 15 minutes) to prevent unauthorized access.

You are responsible for keeping your account details secure and not sharing login links. Notify us immediately of any security breaches via our contact form.

Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this Policy, typically for the duration of your use of our Service and up to five years thereafter. We may retain data longer if required by law or for legitimate business purposes (e.g., dispute resolution). Inactive accounts (no login for 3+ months) may be deleted after email notification.

Your Rights

Under UK data protection law, you have the following rights:

Access: Request a copy of your personal data.
Portability: Request your data in a machine-readable format or transfer to another controller.
Objection: Object to automated decision-making or processing causing harm.
Marketing Opt-Out: Opt out of marketing communications via the unsubscribe link or by contacting us.
Rectification: Correct inaccurate data.
Erasure: Request deletion of your data in certain circumstances.
Compensation: Claim damages for breaches of data protection law.
Complaints: Lodge a complaint with the Information Commissioner’s Office.

To exercise these rights, contact us at [email protected] or via our contact form. We may require identity verification. Note that some rights are not absolute and may be subject to legal or third-party obligations.

Grounds for Processing

We process your personal data based on:

Consent: For marketing or sharing with third-party casinos (withdrawable at any time).
Contract: To provide requested services (e.g., newsletters).
Legal Obligation: To comply with UKGC or other regulatory requirements.
Legitimate Interests: To improve our Service, ensure security, or facilitate partnerships, provided your rights are not prejudiced.

Under 18s

Our Service is for users aged 18 and over. We do not knowingly collect data from individuals under 18. If you believe we have collected such data, contact us immediately to request deletion.

Links to Third-Party Websites

Our Service includes links to third-party websites (e.g., UKGC-licensed casinos, social media like X). We are not responsible for their content, security, or privacy practices. Review their policies before providing personal information.